User experience and website usability

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There is a growing consumer demand on the internet, and these users expect fast, efficient and complete browsing, without wasting time. So, user experience and website usability are important factors for Google.

Therefore, prioritize the following actions:

Prioritize user satisfaction;

Deliver high-quality results, with pages with good loading speed, responsiveness and good compatibility with the most different mobile devices; Invest in an organized, intuitive, easy and clear layout, with quality content, security of SSL certificates;

Avoid broken links, intrusive ads;

Invest in accessibility.

On-Page Optimization Italy Phone Number List for companies

As you've seen, Google's ranking algorithm is complex and takes several factors into account. To answer the question “how to put my company first on Google”, understand the optimization of your on-page website:

Research and selection of relevant keywords

Carry out an in-depth analysis of keywords that are relevant to the solution you offer and the search intent of your target audience. Identify keywords with good search volume and, preferably, low competition.

To do this, consider long-tail keywords, which are less generic and competitive, but more specific to your company.