Just as Instagram is different from other social sites, Instagram SEO needs to work differently than other social media platforms.
The biggest difference between Instagram and other social sites in terms of SEO is the search feature.
Ever since social search became an option, hashtags have been the primary source of search and sharing.
Hashtags work similarly to links: clicking on a hashtag takes you
While Instagram also used a hashtag system for most of its lifespan, in
el salvador number data late 2020, Instagram launched its newest feature: search by interest.
This is a complete game changer, as users no longer have to search for specific hashtag keywords to find the content they want.
As people begin to change the way they search, companies need to adjust their Instagram SEO to find users not only for specific keywords, but also for interests and industries.
While it may seem like a lot, this new feature will have a lot of benefits if you can adjust your SEO correctly:
A wider audience can find your content without having to know the specific hashtags your company uses.
The products and services you promote can be found faster.
Your posts can be found by more than just your followers.
You can spend more time creating content and less time hashtags to promote your content.
Your competitive research can be more extensive.
You can start building a community around your industry and brand name.
7 Instagram SEO Strategies
Now that you understand the value of investing in an Instagram SEO strategy, let’s dive into the strategies that will help you get found and succeed.
1. Optimize Your Profile
Your profile is like a directory listing in Instagram’s database.
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